Crypto trading platform Bybit partners with soccer club Borussia Dortmund

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Top-tier German soccer club Borussia Dortmund, or BVB, is entering a multi-year partnership with the crypto trading platform Bybit. At present, details of what the partnership will involve, beyond mutual brand outreach, remain slight. In a statement for Cointelegraph, Bybit CEO Ben Zhou pointed to BVB's huge popularity, characterizing its fan base as the seventh-largest in the world. He said:A forthcoming high-profile match with Bayern Munich, in which the clubs will be competing for first place in the Bundesliga, will provide Bybit with its first whirl of logo and slogan outreach. Bayern Munich, as of fall 2019, has already made its own inroads into blockchain-based merchandise to boost fan engagement . Many highly successful international soccer clubs have already ventured into the crypto space, usually within the framework of fan token offerings or blockchain-based fantasy soccer and tokenized digital collectibles . Zhou said:Whichever form the partnership between Bybit and BVB eventually takes, the popularity of  nonfungible tokens  to create digital collectibles or gaming perks for global sports fans has already proved competitive , as compared with other applications of blockchain technology. Crypto and sports partnerships are fast becoming a global phenomenon, drawing in clubs from Italy to Japan , the Russian Federation , France , Spain  and the United Kingdom .


All data is taken from the source: https://cointelegraph.com/
Article Link: https://cointelegraph.com/news/crypto-trading-platform-bybit-partners-with-soccer-club-borussia-dortmund


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